Gossip from the Girls @W7
A New Pop and Sparkle To Add To Your Autumn
Take a look at our newest liquid highlighters!
Learn more
Feeling the Flamingo This Summer
Flamingo Pinks have been our Summer inspiration, check them out.
Learn more
Get Delicious! W7's Bold and Berry Palette!
Delicious is a stunning 14 piece eye shadow palette with nude and berry tones
Learn more
W7 Launch Vegan Range | VERY VEGAN
Check out our new Vegan Range for those who live a vegan-friendly lifestyle.
Learn more
Monday Motivation *COMPETITION*
We may have a little competition to help you get through this dark and dreary Monday!
Learn more
Celebrity Make-Over at Westfield London
W7 have teamed up with Beauty Base in Westfield London on Saturday 18th February 2017 for a celebrity makeover event! Come and see Maria Fowler and Love Island's Kady McDermott for a one off event this Saturday!
Learn more
Animal Welfare & Consumer Safety
W7 has never tested any of its products on animals. This policy has stood and has been strictly adhered to since the creation and inception of the W7 Brand in 2002. In Europe cosmetic animal testing has been officially banned since 2013. We are aware that in other parts of the world there is still a requirement to test on animals. Wherever and whenever we come across this requirement and are given no choice, we withdraw from our sales activity in the territory concerned. W7 is keen for cruelty free alternatives to animal testing to become compulsory and animal testing overall to be ceased globally. The W7 Foundation has been recently formed by our Directors to provide financial assistance to charities that endeavour to support the protection of animals. In 2017 our preferred charity will be The Blue Cross https://www.bluecross.org.uk/. Consumer safety is our top priority. Heavy metals such as TBTO (preservative) and other ingredients of concern are not added to our products and we ensure all raw materials comply with the strictest worldwide regulations (USA, Canada, EU, Japan, & Asia).
Learn more
Official W7 Mission Statement
“W7’s Mission is to ensure that everybody should have access to an extensive range of high quality cosmetics at an affordable price.” We strive to fulfil our mission by: Minimising unnecessary, costly marketing and advertising expenditure Creating innovative, eye catching, and desirable packaging Creating cosmetic products of high quality Always striving to improve and better our brand and product offer Being at the cutting edge of trend Our Values We use the finest quality ingredients available We manufacture products that are safe and kind to the user We follow and adhere strictly to all relevant regulatory compliance in all territories where we sell our products Our Ethics We do not test our products on animals regardless of the regulatory requirements we encounter We always seek the best value and quality from every constituent ingredient We endeavour to ensure that all our suppliers mirror our values and understand our principles Our Ethos - Who will you be today? W7 gives it customers the ability and the flexibility to style themselves based on who they want to be. W7 engages its customers by interacting with them directly using a variety of Media platforms W7 enables its customers by making product available through direct and third party sales W7 empowers its customers by seeking their feedback, interaction and views
Learn more
Christmas Jumper Day - Save The Children
See all of the W7 staff in their festive jumpers for Save The Children and Christmas Jumper Day
Learn more