The cruelty-free Brand’s tagline of “Who Will You Be Today?” encourages experimentation and self-expression with no limitations.
W7 is inclusive and open to all – from beginners and teens, to adults and makeup geeks!
The latest from w7
Beauty Blast Advent Calendar 2025
Get ready to dazzle this holiday season with the W7's 2025 Christmas Beauty Blast Advent Calendar for just £19.95!
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Watch Out... Mini Superheroes Incoming!
Explore our curated range of our most-loved, top-rated products - now perfectly portable and travel-friendly!
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TREAT YOURSELF TO A BATH & BODY VAY-CAY
Pack for a weekend getaway or simply bring the holiday vibes into your daily routine!
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Our Mission
High quality cosmetics at an affordable price.
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Orders will be processed within 3-5 working days.
Cruelty Free
W7 has never tested any of its products on animals.