The cruelty-free Brand’s tagline of “Who Will You Be Today?” encourages experimentation and self-expression with no limitations.
W7 is inclusive and open to all – from beginners and teens, to adults and makeup geeks!
The latest from w7
The W7 Beauty Blast Advent Calendar Is Back for 2026!
Your Christmas countdown is officially sorted. The W7 Beauty Blast Advent Calendar is back for 2026!
Learn more
Glow Theory: Your New All-in-One Face Palette
Looking for an easy way to achieve a naturally radiant complexion? Our theory? GLOW.
Learn more
Samie Elishi x W7
We’ve got some very exciting news: Introducing Samie Elishi as W7’s Brand Ambassador. If you’ve been following her journey, you’ll know this has been a long time coming. Since first stepping out of the Love Island villa, Samie has been a natural fit for W7 from the start, bringing her signature glow to everything she does. Her approach to beauty is all about: Glowy, radiant skin Fresh, flattering glam Staying true to yourself The ultimate W7 vibe. So, making it official? It just made sense. Shop Samie’s Top Picks! Here or below!
Learn more
Follow us
Our Mission
High quality cosmetics at an affordable price.
Free uk delivery
Orders will be processed within 3-5 working days.
Cruelty Free
W7 has never tested any of its products on animals.