The cruelty-free Brand’s tagline of “Who Will You Be Today?” encourages experimentation and self-expression with no limitations.
W7 is inclusive and open to all – from beginners and teens, to adults and makeup geeks!
The latest from w7
MEET W7'S ULTIMATE HOLIDAY HAUL!
We're going bigger this Christmas! Discover 24 full-size makeup and beauty surprises in W7's Holiday Haul Advent Calendar.
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The W7 Beauty Blast Advent Calendar Is Back for 2026!
Your Christmas countdown is officially sorted. The W7 Beauty Blast Advent Calendar is back for 2026!
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Glow Theory: Your New All-in-One Face Palette
Looking for an easy way to achieve a naturally radiant complexion? Our theory? GLOW.
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W7 has never tested any of its products on animals.