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Sweet Dreams Watermelon Swirl
Our latest addition to the overnight lip mask family! Packed with juicy ingredients to soothe, hydrate and restore!
Pop Duo! Love & Light Pop Liquid Blush & Highlighter Duo
Tried, Tested & Loved
Katie D
"Cute little box, cute little brush. Cute flower print on the powder. Lovely colour. Much cheaper alternative to higher end brand but pick this one every time"
Chloe 💖
"This is my go to palette for everyday and every occasion! Very pigmented and affordable, love it! 😍❤️"
Jacalyn P.
"Excellent foundation its the same as a well known brand but so much cheaper. I tell all my friends about this brand"
Ali P.
"The best primer I have ever used. The consistency is luxurious, it has a lovely light scent, and it gives a glow that lasts all day. I buy this in bulk Iike it so much"
The Latest from W7
Glow Theory: Your New All-in-One Face Palette
Looking for an easy way to achieve a naturally radiant complexion? Our theory? GLOW.
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Samie Elishi x W7
We’ve got some very exciting news: Introducing Samie Elishi as W7’s Brand Ambassador. If you’ve been following her journey, you’ll know this has been a long time coming. Since first stepping out of the Love Island villa, Samie has been a natural fit for W7 from the start, bringing her signature glow to everything she does. Her approach to beauty is all about: Glowy, radiant skin Fresh, flattering glam Staying true to yourself The ultimate W7 vibe. So, making it official? It just made sense. Shop Samie’s Top Picks! Here or below!
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On Cloud 9 for Cloud Skin being in!
We're falling for soft, blurred makeup and a must-have glow! Find our essentials are here!
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Our Mission
High quality cosmetics at an affordable price.
Free uk delivery
On all orders over £10 - Orders will be processed within 3-5 working days.
Cruelty Free
W7 has never tested any of its products on animals.