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Sweet Dreams Watermelon Swirl
Our latest addition to the overnight lip mask family! Packed with juicy ingredients to soothe, hydrate and restore!
The Latest from W7
Samie Elishi x W7
We’ve got some very exciting news: Introducing Samie Elishi as W7’s Brand Ambassador. If you’ve been following her journey, you’ll know this has been a long time coming. Since first stepping out of the Love Island villa, Samie has been a natural fit for W7 from the start, bringing her signature glow to everything she does. Her approach to beauty is all about: Glowy, radiant skin Fresh, flattering glam Staying true to yourself The ultimate W7 vibe. So, making it official? It just made sense. Shop Samie’s Top Picks! Here or below!
Learn moreOn Cloud 9 for Cloud Skin being in!
We're falling for soft, blurred makeup and a must-have glow! Find our essentials are here!
Learn moreBeauty Blast Advent Calendar 2025
Get ready to dazzle this holiday season with the W7's 2025 Christmas Beauty Blast Advent Calendar for just £19.95!
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High quality cosmetics at an affordable price.
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On all orders over £10 - Orders will be processed within 3-5 working days.
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W7 has never tested any of its products on animals.



