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Gossip from the Girls @ W7

W7's Wild Eyes Eyeshadow Palette brings you some shades to go wild over Read More

Our FauxΒ Filter Primer can be applied in 3 simple steps! Check out our tutorial video!

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Our NEW Vivid Eyeshadow Palettes have landed!

Bright, bold and BEAUTIFUL!

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Check out our Good Girl... Gone Bad collection with all the essentials for Halloween! Read More

Our 2019 Advent Calendar has DROPPED!

Take a peek right - it's ONLY Β£19.95!

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We're throwing it back to April 2019 when W7 took on the USA with our fave influencers Read More

Get That 24K Magic!

September 27, 2019

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Our 24K collection with that golden edge!

A golden serum, minty gloss and the richest of eyeshadows!

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W7's Here Come The Boys Campaign celebrating men in makeup!

Can you spot any of your faves?

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W7's SocialiteΒ eyeshadow palette is an indulgent, multi-textured pressed pigment palette.
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Our HD Foundation range comes in 20 different shades to suit a wider ranger of skin tones than ever before! Read More