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Created in 2002, W7 Cosmetics was the brainchild of two entrepreneurial young men from West London who believed that every woman should have access to an extensive range of high quality cosmetics at an affordable price. With a strong team behind the brand, W7 Cosmetics has grown year on year and now boasts a collection of over 500 products including foundations, lipsticks and glosses, nail polishes, eyeshadows and palettes, plus an extensive range of mascaras.
W7 Cosmetics are always striving to improve and better the brand by staying on the cutting edge of trend, whilst maintaining high quality products that are never tested on animals – a policy that has been strictly adhered to since the inception of the brand.
The 2018 #ForEverydayPopCulture campaign is a comical take on today’s culture, focusing on a day in the life of a stereotypical millennial, whilst also demonstrating the versatility of W7 Cosmetics products – from a trip to the gym to a night out with the girls. W7 Cosmetics provides affordable makeup with a product for every occasion, incorporating the W7 strap line of ‘Who Will You Be Today’.
Signing Olivia Buckland is a truly exciting step for W7 Cosmetics – Olivia’s career has gone from strength to strength over the past two years since her meteoric rise to fame on ITV2’S Love Island in 2016, affirming her as a press favourite with a career in TV and over 1.7 million social media followers.
Olivia Buckland comments:
“I am so excited to be working with W7 Cosmetics as I’ve been following the brand and using their products for a long time now. They cater for literally every possible makeup need and I love that I can experiment with so many different looks. I’m always switching up my own style so it’s a dream to have so much choice when I’m getting ready. Whether it’s low key keeping it natural, or all out glam – with W7 Cosmetics I know I’m covered!”
Sam Bazini of W7 Cosmetics comments:
“We couldn’t be more delighted to welcome Olivia as the fresh new face of W7 Cosmetics. Having followed her career journey, we recognise what a great role model she will be for our customers. We love the passion she has displayed towards not only our products, but the makeup and beauty industry as a whole. Aside from her obvious beauty, her confidence and positivity are what we believe make her the perfect fit for us.”