Covid-19 Update: Due to postal delays, your order may take a little longer to arrive.
Our newest eyeshadow tin is here just in time for the autumn/winter trends!Read More
Delicious is a stunning 14 piece eye shadow palette with nude and berry tonesRead More
Check out our new Vegan Range for those who live a vegan-friendly lifestyle.Read More
In Europe cosmetic animal testing has been officially banned since 2013.
We are aware that in other parts of the world there is still a requirement to test on animals. Wherever and whenever we come across this requirement and are given no choice, we withdraw from our sales activity in the territory concerned.
W7 is keen for cruelty free alternatives to animal testing to become compulsory and animal testing overall to be ceased globally.
The W7 Foundation has been recently formed by our Directors to provide financial assistance to charities that endeavour to support the protection of animals. In 2017 our preferred charity will be The Blue Cross https://www.bluecross.org.uk/.Consumer safety is our top priority. Heavy metals such as TBTO (preservative) and other ingredients of concern are not added to our products and we ensure all raw materials comply with the strictest worldwide regulations (USA, Canada, EU, Japan, & Asia).
We strive to fulfil our mission by:
Our Ethos - Who will you be today?