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Gossip from the Girls @ W7

Our newest eyeshadow tin is here just in time for the autumn/winter trends!

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Go back to school with a quick and portable makeup routine! Read More
Take a look at our newest liquid highlighters! Read More
Flamingo Pinks have been our Summer inspiration, check them out.
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Delicious is a stunning 14 piece eye shadow palette with nude and berry tones

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Check out our new Vegan Range for those who live a vegan-friendly lifestyle.

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We may have a little competition to help you get through this dark and dreary Monday! Read More
W7 have teamed up with Beauty Base in Westfield London on Saturday 18th February 2017 for a celebrity makeover event!
Come and see Maria Fowler and Love Island's Kady McDermott for a one off event this Saturday!
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Animal Welfare & Consumer Safety

January 23, 2017

W7  

W7 has never tested any of its products on animals. This policy has stood and has been strictly adhered to since the creation and inception of the W7 Brand in 2002.

In Europe cosmetic animal testing has been officially banned since 2013.

We are aware that in other parts of the world there is still a requirement to test on animals. Wherever and whenever we come across this requirement and are given no choice, we withdraw from our sales activity in the territory concerned.

W7 is keen for cruelty free alternatives to animal testing to become compulsory and animal testing overall to be ceased globally.

The W7 Foundation has been recently formed by our Directors to provide financial assistance to charities that endeavour to support the protection of animals. In 2017 our preferred charity will be The Blue Cross https://www.bluecross.org.uk/.

Consumer safety is our top priority. Heavy metals such as TBTO (preservative) and other ingredients of concern are not added to our products and we ensure all raw materials comply with the strictest worldwide regulations (USA, Canada, EU, Japan, & Asia).

“W7’s Mission is to ensure that everybody should have access to an extensive range of high quality cosmetics at an affordable price.”

 

We strive to fulfil our mission by:

  • Minimising unnecessary, costly marketing and advertising expenditure
  • Creating innovative, eye catching, and desirable packaging
  • Creating cosmetic products of high quality
  • Always striving to improve and better our brand and product offer
  • Being at the cutting edge of trend

 

Our Values

  • We use the finest quality ingredients available
  • We manufacture products that are safe and kind to the user
  • We follow and adhere strictly to all relevant regulatory compliance in all territories where we sell our products

 

Our Ethics

  • We do not test our products on animals regardless of the regulatory requirements we encounter
  • We always seek the best value and quality from every constituent ingredient
  • We endeavour to ensure that all our suppliers mirror our values and understand our principles

 

Our Ethos - Who will you be today?

  • W7 gives it customers the ability and the flexibility to style themselves based on who they want to be.
  • W7 engages its customers by interacting with them directly using a variety of Media platforms
  • W7 enables its customers by making product available through direct and third party sales
  • W7 empowers its customers by seeking their feedback, interaction and views