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Here Come The Boys Campaign

August 16, 2019


W7 Cosmetics are helping to re-define the beauty industry as one that’s inclusive of all, bringing men wearing makeup into the mainstream. The industry is changing - male grooming is no longer a taboo subject, and W7 Cosmetics are taking it one step further with this inspiring campaign which aims to break down barriers and reduce the stigmas surrounding male grooming. The brand’s longstanding tagline ‘Who Will You be Today?’ is more relevant than ever, encouraging makeup fans to use W7 products to express themselves as freely as they wish, using a rainbow of W7 colours.
Led by W7 brand ambassador and beauty influencer Reuben De Maid, 10 of the UK’s leading male influencers and makeup artists who use their platforms to break down societal gender norms, took to the funfair to showcase a variety of glamorous W7 looks, using makeup exclusively from their extensive collection.
Danny De Freitas, Salih’s World, Toby Salvieyto, Jamie Kyle, Harley Jeal, Whatstheteakeekee, Dontmesswithdenise, Marc Zapanta and Way of Yaw all joined Reuben for the stunning fairground shoot at Luna Park in Scarborough.