The cruelty-free Brand’s tagline of “Who Will You Be Today?” encourages experimentation and self-expression with no limitations.
W7 is inclusive and open to all – from beginners and teens, to adults and makeup geeks!
The latest from w7
On Cloud 9 for Cloud Skin being in!
We're falling for soft, blurred makeup and a must-have glow! Find our essentials are here!
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Beauty Blast Advent Calendar 2025
Get ready to dazzle this holiday season with the W7's 2025 Christmas Beauty Blast Advent Calendar for just £19.95!
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Watch Out... Mini Superheroes Incoming!
Explore our curated range of our most-loved, top-rated products - now perfectly portable and travel-friendly!
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Our Mission
High quality cosmetics at an affordable price.
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Orders will be processed within 3-5 working days.
Cruelty Free
W7 has never tested any of its products on animals.