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Sweet Dreams Watermelon Swirl
Our latest addition to the overnight lip mask family! Packed with juicy ingredients to soothe, hydrate and restore!
Love & Light Pop Liquid Blush & Highlighter Duo
Tried, Tested & Loved
Katie D
"Cute little box, cute little brush. Cute flower print on the powder. Lovely colour. Much cheaper alternative to higher end brand but pick this one every time"
Chloe 💖
"This is my go to palette for everyday and every occasion! Very pigmented and affordable, love it! 😍❤️"
Alex S
"Fab product. Perfect dupe of Chanel universal bronzer for a fraction of the price, win win!!"
Jacalyn P.
"Excellent foundation its the same as a well known brand but so much cheaper. I tell all my friends about this brand"
Ali P.
"The best primer I have ever used. The consistency is luxurious, it has a lovely light scent, and it gives a glow that lasts all day. I buy this in bulk Iike it so much"
The Latest from W7
Watch Out... Mini Superheroes Incoming!
Explore our curated range of our most-loved, top-rated products - now perfectly portable and travel-friendly!
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TREAT YOURSELF TO A BATH & BODY VAY-CAY
Pack for a weekend getaway or simply bring the holiday vibes into your daily routine!
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Just a Sweet Little April Fool's
Oops! You Got Us! The Chocolate Lip Mask Was a Joke... But Here's a Sweet Deal for You! Happy April Fool's Day! We know you’ve been eager for our Chocolate Lip Mask... And we were SO excited to share it with you but... The Chocolate Lip Mask isn’t real (at least not yet!), and we hope you aren't too disappointed. Whilst our lips might be kissing goodbye to that product for now, we love that you’ve been a part of our little joke. We love the excitement you’ve shown, and as a thank you, we’re offering you a 10% discount on your next purchase for 24 hours only! Whether you’ve been eyeing our existing lip products or have something else in mind, now’s the perfect time to treat yourself to something sweet (we're sorry it won’t taste like chocolate). Use code APRILFOOLS at checkout to receive 10% off your next order! The chocolate lip mask might be a fantasy for now, but with our actual lip care products, your lips can still feel like they’ve had the sweetest pampering.
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Our Mission
High quality cosmetics at an affordable price.
Free uk delivery
On all orders over £10 - Orders will be processed within 3-5 working days.
Cruelty Free
W7 has never tested any of its products on animals.